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LA MESA -- June signals the beginning of what are known as the "100 Deadliest Days" for teenage drivers on the road. Summer is a particularly dangerous time for teens on the road, as they're out of school and on the busy roads, and according to California Office of Traffic Safety, teens are more likely to be involved in a car collision than other drivers between the months of June and September.
With teen motor vehicle fatalities on the rise in California, and timed with the “100 Deadliest Days”, AT&T and Impact Teen Drivers have teamed up to help make California roads and communities safe this summer through the “Create Real Impact: It Can Wait Video Challenge.”
The challenge invites local teens to create an original Public Service Announcement (PSA) to educate the local community about the dangers of reckless and distracted driving and to encourage safe driving habits during the “100 Deadliest Days” for teen drivers.
AT&T President of California Ken McNeely shared that, “AT&T wants every young person to have a safe and fulfilling summer. Together with Impact Teen Drivers, we are highlighting the importance of safe driving and public safety with AT&T’s It Can Wait campaign, a national movement urging drivers to keep their eyes on the road, not on their phones.”
First responders play a vital role in helping to keep California communities safe and are often the first on the scene following a traffic collision. To recognize the contributions of first responders, teens are encouraged to include a first responder, as well as a message from AT&T’s It Can Wait campaign, in their entry to win prizes. Prizes include a $500 education award and a $1,500 education award plus a trip to Warner Bros. Studios in Los Angeles to attend and be recognized at AT&T SHAPE, a Tech and Entertainment Expo, July 14-15, 2017.
Dr. Kelly Browning, Ph.D. Executive Director, Impact Teen Drivers also shared that, “Car crashes are the #1 killer of teens, and summer is a notoriously dangerous time for young drivers on the road. We are pleased to join AT&T in creating this opportunity for teens to create a real impact in their communities, using the power of video, to share their ideas and solutions to help end reckless and distracted driving.”
“Create Real Impact: It Can Wait Video Challenge” submissions will be accepted until June 27, 2017. The public can vote for their favorite video June 23– 27, 2017.
Complete contest rulesand guidelines are available at https://www.createrealimpact.com/contestrules/
Ken McNeely added that, “At AT&T, we know that no connection is more important than one that can save a life, and the ‘Create Real Impact: It Can Wait Video Challenge’ is part of AT&T’s commitment, as a leading provider of highly secure mobile, IP-based solutions, to support first responders and public safety efforts in California and across the country."
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