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Students Get Distracted Driving Lesson 

LA MESA -- Distracted driving is never OK. When you’re behind the wheel, everything can change in the blink of an eye. To drive home this message locally, AT&T is bringing a new virtual reality experience to Helix High School in La Mesa on Oct. 31. Students will come face-to-face with the very real dangers of distracted driving and interact with a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

WHY: We’re immersing a visually driven generation in a striking 3D experience to help raise awareness and ultimately save lives. The experience is part of the AT&T It Can Wait campaign, which reminds drivers that distracted driving is never OK. You’re never alone on the road.

AT&T research found nearly 9-in-10 people admit to using their smartphone while driving.** People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media and even snapping photos.

The campaign began with a focus on not texting and driving. We’ve expanded it to the broader dangers of using your smartphone behind the wheel. Since its launch in 2010, the campaign has:

Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.**
Inspired more than 23 million pledges to not drive distracted.
Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

WHEN: Wednesday, Oct. 31

8:30 a.m. – 2 p.m.

WHERE: Helix High School

7323 University Ave., La Mesa, CA 91942

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