Love where you live!
LA MESA -- The Back to the '50s Car Show finished its summer run Thursday night and Jonathan Baron couldn't help but sound like he was taking the victory lap.
Baron, who runs the refurbished Regal Bar and headed up the car show committee of the Village Merchants Association, was praising his partners, the car clubs, the sponsors and the city efforts that clearly revived what had been a struggling brand.
"We broke even,'' Baron (pictured above) said, saying the event costs the merchants about $30,000 which is largely covered by the sponsorships and fees. "We aren't looking to make money on the event itself, but the community and several of the merchants clearly have good nights on Thursday night.''
Attendance at this year's event increased markedly as Baron's team, which included Deena While of Reader's Inc., and Laurie MacDonald of Sparrow Bridal, attracted a new mix of car clubs that had abandoned the show in past years and new music, vendors and entertainment that gave La Mesa Boulevard more of a festival feel than simply a weekly meeting of the car obsessed. "We had a lot of compliments from the car clubs,'' Baron said. "They wanted to know the dates for next year right away.''
Baron said he hoped to return again next year to help build in the new success the car show enjoyed this week.
Not every business downtown can say it benefits from the car show crowd. High end jewelers and wine shops, Baron said, don't see a big boost, but the overall traffic does help with the downtown's visibility.